Edited by Don A. Moore, Associate Professor of Management of Organizations, Haas School of Business, University of California, Berkeley, US

• Contents:AcknowledgementsIntroductionDon A. MoorePART IBOUNDED RATIONALITY 1. Herbert A. Simon (1955), ‘A Behavioral Model of Rational Choice’2. Herbert A. Simon (1959), ‘Theories of Decision-Making in Economics and Behavioral Science’3. Dan Ariely, George Loewenstein and Drazen Prelec (2003), ‘“Coherent Arbitrariness”: Stable Demand Curves Without Stable Preferences’4. Daniel Kahneman (2003), ‘Maps of Bounded Rationality: Psychology for Behavioral Economics’PART IIANCHORING 5. Amos Tversky and Daniel Kahneman (1974), ‘Judgment Under Uncertainty: Heuristics and Biases’6. Thomas Mussweiler, Fritz Strack and Tim Pfeiffer (2000), ‘Overcoming the Inevitable Anchoring Effect: Considering the Opposite Compensates for Selective Accessibility’7. Nicholas Epley and Thomas Gilovich (2001), ‘Putting Adjustment Back in the Anchoring and Adjustment Heuristic: Differential Processing of Self-Generated and Experimenter-Provided Anchors’PART IIIFRAMING 8. Daniel Kahneman and Amos Tversky (1979), ‘Prospect Theory: An Analysis of Decision Under Risk’9. Daniel Kahneman, Jack L. Knetsch and Richard H. Thaler (1990), ‘Experimental Tests of the Endowment Effect and the Coase Theorem’10. Shlomo Benartzi and Richard H. Thaler (1995), ‘Myopic Loss Aversion and the Equity Premium Puzzle’11. Eric J. Johnson and Daniel Goldstein (2003), ‘Do Defaults Save Lives?’ PART IV OVERCONFIDENCE 12. Sarah Lichtenstein and Baruch Fischhoff (1977), ‘Do Those Who Know More Also Know More About How Much They Know’13. Colin Camerer and Dan Lovallo (1999), ‘Overconfidence and Excess Entry: An Experimental Approach’14. Richard A. Block and David R. Harper (1991), ‘Overconfidence in Estimation: Testing the Anchoring-and-Adjustment Hypothesis’15. Don A. Moore (2007), ‘Not So Above Average After All: When People Believe They are Worse Than Average and its Implications for Theories of Bias in Social Comparison’PART VFAIRNESS 16. Daniel Kahneman, Jack L. Knetsch and Richard H. Thaler (1986), ‘Fairness as a Constraint on Profit Seeking: Entitlements in the Market’17. Matthew Rabin (1993), ‘Incorporating Fairness into Game Theory and Economics’18. David M. Messick and Keith P. Sentis (1979), ‘Fairness and Preference’19. Linda Babcock, George Loewenstein, Samuel Issacharoff and Colin Camerer (1995), ‘Biased Judgements of Fairness in Bargaining’20. Ernst Fehr and Urs Fischbacher (2004), ‘Social Norms and Human Cooperation’PART VIEMOTIONAL INFLUENCES ON DECISION MAKING 21. George Loewenstein (1996), ‘Out of Control: Visceral Influences on Behavior’22. Jennifer S. Lerner and Dacher Keltner (2000), ‘Beyond Valence: Toward a Model of Emotion-specific Influences on Judgement and Choice’23. Jonathan Haidt (2007), ‘The New Synthesis in Moral Psychology’24. Shane Frederick, George Loewenstein and Ted O’Donoghue (2002), ‘Time Discounting and Time Preference: A Critical Review’25. Jennifer S. Lerner, Deborah A. Small and George Loewenstein (2004), ‘Heart Strings and Purse Strings: Carryover Effects of Emotions on Economic Decisions’PART VIIINTUITIVE JUDGEMENT 26. Timothy D. Wilson (1994), ‘The Proper Protocol: Validity and Completeness of Verbal Reports’27. Barry M. Staw (1976), ‘Knee-Deep in the Big Muddy: A Study of Escalating Commitment to a Chosen Course of Action’28. Robyn M. Dawes, David Faust and Paul E. Meehl (1989), ‘Clinical Versus Actuarial Judgement’29. Timothy D. Wilson, Douglas J. Lisle, Jonathan W. Schooler, Sara D. Hodges, Kristen J. Klaaren and Suzanne J. LaFleur (1993), ‘Introspecting About Reasons Can Reduce Post-Choice Satisfaction’30. Brian A. Nosek, Frederick L. Smyth, Jeffrey J. Hansen, Thierry Devos, Nicole M. Lindner, Kate A. Ranganath, Colin Tucker Smith, Kristina R. Olson, Dolly Chugh, Anthony G. Greenwald and Mahzarin R. Banaji (2007), ‘Pervasiveness and Correlates of Implicit Attitudes and Stereotypes’31. Ap Dijksterhuis, Maarten W. Bos, Loran F. Nordgren and Rick B. van Baaren (2006), ‘On Making the Right Choice: The Deliberation-Without-Attention Effect’32. John W. Payne, Adriana Samper, James R. Bettman and Mary Frances Luce (2008), ‘Boundary Conditions on Unconscious Thought in Complex Decision Making’33. Jennifer A. Whitson and Adam D. Galinsky (2008), ‘Lacking Control Increases Illusory Pattern Perception’