Management of Intellectual Property

Inbunden, Engelska, 2006

2 569 kr

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This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers. Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed.The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.

Produktinformation

Utgivningsdatum2006-07-27
FormatInbunden
SpråkEngelska
FörlagEdward Elgar Publishing Ltd
ISBN9781845421120

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Contents:PART I: INTRODUCTION1. The Management of Intellectual Property: IntroductionDerek BosworthPART II: PERSPECTIVES ON INTELLECTUAL PROPERTY AND INTANGIBLE ASSETS2. A Legal PerspectiveAndrew F. Christie3. An Accounting PerspectiveAnne Wyatt4. A Management PerspectiveLaurie Hunter5. An Economic PerspectiveDerek Bosworth and Elizabeth WebsterPART III: INTELLECTUAL PROPERTY AND COMPANY PERFORMANCE6. Market Valuation of US and European Intellectual PropertyDirk Czarnitzki, Bronwyn H. Hall and Raffaele Oriani7. Market Valuation of UK Intellectual Property: Manufacturing, Utility and Financial Services FirmsChristine Greenhalgh and Mark Rogers8. Market Valuation of Australian Intellectual PropertyWilliam Griffiths and Elizabeth Webster9. Innovation Scoreboards: An Australian PerspectivePaul H. Jensen and Alfons PalangkarayaPART IV: UNDERSTANDING THE USE OF INTELLECTUAL PROPERTY BY FIRMS10. Intellectual Property and Company Performance: Company Case Study EvidenceDerek Bosworth11. Use of Intellectual Property by the UK Financial Services SectorMark Rogers and Christine Greenhalgh12. Understanding the Patenting Behaviour of FirmsCarine Peeters and Bruno van Pottelsberghe de la PotteriePART V: INTELLECTUAL PROPERTY AND STRATEGIC DECISION-MAKING13. IP-Valuation as a Tool to Sustain InnovationEric J. Iversen and Aris Kaloudis14. Patent Valuations and Real OptionsRobert Pitkethly15. Valuing Patents and Patent Portfolios from a Corporate Perspective: Theoretical Considerations, Applied Needs and Future ChallengesMarkus ReitzigIndex