Management of Continuous Product Development

Empirical Research in the Online Game Industry

Inbunden, Engelska, 2022

AvWei Huang

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What impact does the multiple adaptation activities have on the product performance as development activities become more continuous, and how to use limited development resources to provide stable and constant high-quality adaptation activities with optimal frequency have become urgent issues in the development sites.

Produktinformation

Utgivningsdatum2022-10-21
Mått155 x 235 x 14 mm
Vikt389 g
FormatInbunden
SpråkEngelska
Antal sidor131
FörlagSpringer Verlag, Singapore
ISBN9789811946783

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Wei Huang is an associate professor at the Graduate School of Technology Management, Ritsumeikan University. He received his Ph.D. in Management from the University of Tokyo. Previously, he had been an assistant professor and research fellow at the Graduate School of Economics, the University of Tokyo. He also serves as a visiting research fellow at Hitotsubashi University's TDB Center for Advanced Empirical Research on Enterprise and Economy. His research interests include product innovation, product development in software and game industries, production management systems in manufacturing.

Chapter 1　Introduction.- Chapter 2　Literature Review.- Chapter 3　Research Design and Analysis Method.- Chapter 4　Overview of the Chinese Game Industry and Online Game Development.- -Chapter 5　Quantitative Analysis of Continuous Product Development.- Chapter 6 Management of flexibility in continuous product development.- Chapter 7 Management of exhaustion in continuous product development.- Chapter 8 The impact of user interactions on freemium game performance.- Chapter 9 Conclusion.