Management Decision-Making, Big Data and Analytics

Inbunden, Engelska, 2020

Av Simone Gressel, David Pauleen, Nazim Taskin, David J. Pauleen

2 379 kr

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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. 

The book features chapters on cutting-edge topics, including: 
• Big data 
• Analytics
• Managing emerging technologies and decision-making 
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making 

The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. 

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. 

Produktinformation

  • Utgivningsdatum2020-10-26
  • Mått170 x 242 x 27 mm
  • Vikt740 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor336
  • Upplaga1
  • FörlagSAGE Publications
  • ISBN9781526492012