bokomslag Management Decision-Making, Big Data and Analytics
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Management Decision-Making, Big Data and Analytics

Simone Gressel David Pauleen Nazim Taskin David J Pauleen

Inbunden

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Andra format:

  • 336 sidor
  • 2020
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
* Big data
* Analytics
* Managing emerging technologies and decision-making
* Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
  • Författare: Simone Gressel, David Pauleen, Nazim Taskin, David J Pauleen
  • Format: Inbunden
  • ISBN: 9781526492012
  • Språk: Engelska
  • Antal sidor: 336
  • Utgivningsdatum: 2020-10-26
  • Förlag: SAGE Publications