Management Decision-Making, Big Data and Analytics
Inbunden, Engelska, 2020
Av Simone Gressel, David Pauleen, Nazim Taskin, David J. Pauleen
2 379 kr
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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Produktinformation
- Utgivningsdatum2020-10-26
- Mått170 x 242 x 27 mm
- Vikt740 g
- FormatInbunden
- SpråkEngelska
- Antal sidor336
- Upplaga1
- FörlagSAGE Publications
- ISBN9781526492012