Samhälle & debatt
Management Decision-Making, Big Data and Analytics
Simone Gressel • David Pauleen • Nazim Taskin • David J Pauleen
Inbunden
2379:-
Uppskattad leveranstid 5-10 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Pocket/Paperback 729:-
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
* Big data
* Analytics
* Managing emerging technologies and decision-making
* Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
* Big data
* Analytics
* Managing emerging technologies and decision-making
* Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
- Format: Inbunden
- ISBN: 9781526492012
- Språk: Engelska
- Antal sidor: 336
- Utgivningsdatum: 2020-10-26
- Förlag: SAGE Publications