Marianna Sigala is Professor of Tourism at the University of South Australia.Richard N. S. Robinson is Senior Lecturer at the University of Queensland Business School, Australia.

• 1. Introduction: The Evolution of Wine Tourism Business Management; Marianna Sigala and Richard N. S. Robinson.- Part I. The Market of Wine Tourism: Profiling, Segmentation and Behavior.- 2. Uncorking the Potential of Wine Language for Young Wine Tourists; Allison Creed and Peter McIlveen.- 3. Factors Influencing Consumer Wine Choice: The Case of Wine Tourism; Margaret Connolly.- 4. Generation Z as Young Winery Visitors in Greece; Dimitrios P. Stergiou.- 5. Knowledge and Consumption of Organic and Biodynamic Wine by Wine Event Attendees; Maria Rosita Cagnina, Lucia Cicero and Linda Osti.- 6.  Wine Tourists with Children: A Constrained-based Approach for Untapping a Latent Wine Tourism Market Segment; Marianna Sigala.- 7. Winey Kids: The Business Model of an (Online) Tribe Promoting Wine Tourism to People with Children; Marianna Sigala.- Part II. Capturing the Market: Marketing, Distribution and Promotion.- 8. The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources; Marianna Sigala and Coralie Haller.- 9.  Viennese Wineries on Facebook: Status Quo and Lessons Learned; Lidija Lalicic and Stefan Gindl.- 10. Evaluating UberVINO as an e-intermediary in the Wine Tourism Industry: Findings from Adelaide; Marianna Sigala.- 11. Towards the Implementation of Digital Wine Tourism through Wifi and IoT: Perspectives from Wine Tourism Professionals; Jean-Éric Pelet, Marieshka Barton and Claude Chapuis.- Part III. Experience Management in Wine Tourism: Design and Differentiation.- 12. Exploring Blue Ocean Innovation in the Wine Industry; David Prillaid.- 13. The Business of Wine Tourism: Evolution and Challenges; Christina Santini.- 14. Welcome to my house, do you like the neighborhood? Authenticity Diversification within Strategic Groups of Wineries; James Downing and Dan Parrish.- 15. The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece; Marianna Sigala.- 16. Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences; Marianna Sigala.- 17. Innovation in Wine Tourism Businesses: ‘Turning Ashes to Gold’; Dimitrios Karagiannis and Theodore Metaxas.- 18. An Emerging Wine Region: Tourism, Education and Sharing the ‘Love’; Richard N. S. Robinson.- 19. New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market; James Downing and Dan Parrish.

“The volume does provide a comprehensive reference for researchers, practitioners and policy makers who are in need of working knowledge about the management and marketing of wine tourism. It will be a valuable addition to the existing literature on wine tourism management and marketing.” (Saurabh Kumar Dixit, Information Technology & Tourism, Vol. 21, 2019)