Magical Capitalism

Brian Moeran is an anthropologist who specialises in cultural production and Japan. He has, in his time, been a helicopter pilot in Her Britannic Majesty’s Royal Navy, a television comedian in Japan, and the first social scientist appointed to a Chair Professorship in language and literature at a UK university.Timothy de Waal Malefyt is Clinical Associate Professor of Marketing at Gabelli Business School, Fordham University, USA. He is a corporate anthropologist who worked for 15 years in advertising agencies, including BBDO and D’Arcy. He blends consumer insights with anthropological theories, and is a former ballet dancer at the Joffrey.

• 1. Magical Capitalism: An Introduction.- 2. Magical Contracts, Numinous Capitalism.- 3. Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance.- 4. Trickster’s Triumph: Donald Trump and the New Spirit of Capitalism.- 5. Fetish, Magic, Marketing.- 6 Magical Names: Glamour, Enchantment, and Illusion in Women’s Fashion Magazines.- 7. The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary.- 8. The Business of Inspiration: A Magical Technology of Prefiguration.- 9. The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among “Starchitects”.- 10. Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science.- 11. The Magic of Mass Publicity: Reading Ioan Coulia.- 12 Occult Economies, Revisited.- 13. The Enchantment Effect: A Semiotics of Boundary and Profit.