Listen Up!

There's one voice that matters more than any other: the voice of the customer.Learn how to fully understandthe number one source of your organization's prosperity, profits,and productivity.Theseactionableinsights will help you to better connect withyour customers and gain anundeniableleadoveryour competition. ListenUp!:How to TuneInto Customersand Turn Downthe Noiseteaches readers how tocreate a customer experience that's built on listening and designed for engagement.Author and Salesforce executive Karen Mangia has created a practical and comprehensiveexamination ofhow best-of-breed companies listen and respond to customer demands-creatinga foundation of customer success, loyalty,and brandevolution. Listen Up!features discussions about: How to go beyond the survey: bestpractices associated with customer understanding, customer experience,and customer service How to move from deep listening todata-based insights intocustomer behavior The statistics and stories behind companies, organizations,and even city governmentsthat have created a customer-centric culture How powerful new questions can offer a fresh perspective into any customer, anywhere: empowering your customer-facing teams, including sales teams, in the current market Winning greater mindshare, andmarket share, with a fresh look at the future of customer service, customer success,and customer satisfaction Perfect for anyone in a leadership or management role in a customer-facing organization,including sales teams, business development leaders and marketing professionals,Listen Up!belongs on the bookshelves of executives,customer service and successemployees, andleaders whowant to better engage with the one voice that matters most: the voice of the customer.