Leading the Campaign

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at George Washington University, where he teaches graduate courses related to fundraising, philanthropy, and the management of nonprofit organizations. He also provides fundraising and management advice to colleges and universities, national institutions and associations, and nonprofit organizations.

• Chapter 1 IntroductionChapter 2 The Comprehensive CampaignChapter 3 Campaign Phases: Key Decisions and TasksChapter 4 The Campaign TeamChapter 5 Campaign Goals, Priorities, and ObjectivesChapter 6 Campaign Resources and PoliciesChapter 7 Executing the CampaignChapter 8 The Art of FundraisingChapter 9 Post-Campaign Evaluation, Planning, and StewardshipChapter 10 Campaign Communications and EventsChapter 11 Conclusion

Leading the Campaign belongs on the desk of every campus leader considering or undertaking a comprehensive fundraising campaign. Mike Worth relies on his deep experience as a fundraiser and scholar to bring exceptional clarity to every aspect of the campaign, from goal-setting and gift acceptance policies to communication and stewardship.