Leading the Campaign

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University and founder of Michael J. Worth & Associates LLC, a Washington, DC based consulting firm that provides fundraising and management advice to colleges, universities, and schools; national institutions and associations; and nonprofit organizations. He was previously director of development at the University of Maryland and vice president for development and alumni affairs at the George Washington University and has extensive experience in the planning and direction of comprehensive campaigns.

• PrefaceAcknowledgments1The Comprehensive Campaign2Campaign Phases: Key Decisions and Tasks3The Campaign Team4Campaign Goals, Priorities, and Objectives5Campaign Resources and Policies6Executing the Campaign7The Art of Fundraising8Post-Campaign Evaluation, Planning, and Stewardship9Campaign Communications and EventsConclusionAbout the AuthorIndex

With an emphasis on the president's leadership role, Michael Worth's book is a clear and thorough guide to all aspects of a campaign, from goal-setting and gift acceptance policies to solicitation and stewardship. It will be a valuable resource for presidents and everyone involved in a comprehensive campaign.