"Chris Dawson has shared his 25 years of practical wisdom and experience about leading culture change in this outstanding book. Having worked with him for most of those years, I have seen Chris' finely honed judgment and methods at work. It is exciting to see his ideas come to life in this book. I can strongly recommend both Chris and this practical guide to the seasoned CEO and the new manager faced with changing culture."—David Carey, CEO and President, Outrigger Enterprises "Leading Culture Change: What Every CEO Needs to Know provides concrete, practical guidance to ensure that your organization can move quickly through the process of assessing the status quo; crafting culture objectives that will yield maximum value because they are specifically tailored to your industry, your competitive environment, and your company's development stage; and generating an implementation road map that will yield a vibrant, dynamic, and self-sustaining culture. This book is a must read for both the experienced CEO, desiring a completive edge to improve business performance, and the newly minted CEO or Division Head, hungry to transform his or her organization into a market leader in the global economy."—M.A. Taylor, President & CEO, AURORA UV Inc. "Organizational culture is complex and often difficult to sort out. However, Chris Dawson offers a set of valuable frameworks that allows the practitioner to make sense of thorny issues, along with providing a comprehensive approach to managing change."—Mark Mallinger, Associate Dean and Professor of Applied Behavorial Science, Graziadio School of Business, Pepperdine University "A practical and timely guide for the new or seasoned CEO on how to use culture as a lever to effect positive change and create value in an organization."—Greg Love, CEO, Micro Power Electronics
