PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

• CONTENTS Acknowledgments vii Introduction 1 1 Why Tell Stories? 8 ENVISION Success 2 Set a Vision for the Future 14 3 Set Goals and Build Commitment 20 4 Lead Change 27 5 Make Recommendations Stick 36 6 Define Customer Service Success and Failure 45 [HOW-TO] 7 Structure of a Story 54 Create an ENVIRONMENT for Winning 8 Define the Culture 66 9 Establish Values 74 10 Encourage Collaboration and Build Relationships 82 11 Value Diversity and Inclusion 91 12 Set Policy Without Rules 100 [HOW-TO] 13 Keep It Real 108 [HOW-TO] 14 Stylistic Elements 118 ENERGIZE the Team 15 Inspire and Motivate 131 16 Build Courage 140 17 Help Others Find Passion for Their Work 148 [HOW-TO] 18 Appeal to Emotion 154 [HOW-TO] 19 The Element of Surprise 167 EDUCATE People 20 Teach Important Lessons 176 21 Provide Coaching and Feedback 187 22 Demonstrate Problem Solving 196 23 Help Everyone Understand the Customer 204 [HOW-TO] 24 Metaphors and Analogies 210 EMPOWER Others 25 Delegate Authority and Give Permission 217 26 Encourage Innovation and Creativity 224 27 Sales Is Everyone’s Job 230 28 Earn Respect on Day One 237 [HOW-TO] 29 Recast Your Audience into the Story 243 30 Getting Started 251 Appendix 268 Index 276

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PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

• CONTENTS Acknowledgments vii Introduction 1 1 Why Tell Stories? 8 ENVISION Success 2 Set a Vision for the Future 14 3 Set Goals and Build Commitment 20 4 Lead Change 27 5 Make Recommendations Stick 36 6 Define Customer Service Success and Failure 45 [HOW-TO] 7 Structure of a Story 54 Create an ENVIRONMENT for Winning 8 Define the Culture 66 9 Establish Values 74 10 Encourage Collaboration and Build Relationships 82 11 Value Diversity and Inclusion 91 12 Set Policy Without Rules 100 [HOW-TO] 13 Keep It Real 108 [HOW-TO] 14 Stylistic Elements 118 ENERGIZE the Team 15 Inspire and Motivate 131 16 Build Courage 140 17 Help Others Find Passion for Their Work 148 [HOW-TO] 18 Appeal to Emotion 154 [HOW-TO] 19 The Element of Surprise 167 EDUCATE People 20 Teach Important Lessons 176 21 Provide Coaching and Feedback 187 22 Demonstrate Problem Solving 196 23 Help Everyone Understand the Customer 204 [HOW-TO] 24 Metaphors and Analogies 210 EMPOWER Others 25 Delegate Authority and Give Permission 217 26 Encourage Innovation and Creativity 224 27 Sales Is Everyone’s Job 230 28 Earn Respect on Day One 237 [HOW-TO] 29 Recast Your Audience into the Story 243 30 Getting Started 251 Appendix 268 Index 276

Select Guide Rating

PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

• CONTENTS Acknowledgments vii Introduction 1 1 Why Tell Stories? 8 ENVISION Success 2 Set a Vision for the Future 14 3 Set Goals and Build Commitment 20 4 Lead Change 27 5 Make Recommendations Stick 36 6 Define Customer Service Success and Failure 45 [HOW-TO] 7 Structure of a Story 54 Create an ENVIRONMENT for Winning 8 Define the Culture 66 9 Establish Values 74 10 Encourage Collaboration and Build Relationships 82 11 Value Diversity and Inclusion 91 12 Set Policy Without Rules 100 [HOW-TO] 13 Keep It Real 108 [HOW-TO] 14 Stylistic Elements 118 ENERGIZE the Team 15 Inspire and Motivate 131 16 Build Courage 140 17 Help Others Find Passion for Their Work 148 [HOW-TO] 18 Appeal to Emotion 154 [HOW-TO] 19 The Element of Surprise 167 EDUCATE People 20 Teach Important Lessons 176 21 Provide Coaching and Feedback 187 22 Demonstrate Problem Solving 196 23 Help Everyone Understand the Customer 204 [HOW-TO] 24 Metaphors and Analogies 210 EMPOWER Others 25 Delegate Authority and Give Permission 217 26 Encourage Innovation and Creativity 224 27 Sales Is Everyone’s Job 230 28 Earn Respect on Day One 237 [HOW-TO] 29 Recast Your Audience into the Story 243 30 Getting Started 251 Appendix 268 Index 276

Select Guide Rating