Florian Kragulj is a senior scientist with the Knowledge Management Group at the Vienna University of Economics and Business (WU), Austria. His research and teaching focus on organizational learning and managing knowledge, emphasizing its social nature and strategic future potential. He is particularly interested in an ethical perspective on knowledge management to illuminate its implications for doing well by doing good. He holds a PhD in economic and social sciences and a master's degree in cognitive science. In 2021, he received his Habilitation (venia docendi) for business administration.

• 1. Introduction.- 2. Calls From Practice.- 3. Theoretical Framework of the Need Knowledge-driven Organization.- 4. Conceptual Principles of the Need Knowledge-driven Organization.- 5. Guiding Framework of the Need Knowledge-driven Organization for Practice.- 6. Conclusion.

Florian Kragulj is a senior scientist with the Knowledge Management Group at the Vienna University of Economics and Business (WU), Austria. His research and teaching focus on organizational learning and managing knowledge, emphasizing its social nature and strategic future potential. He is particularly interested in an ethical perspective on knowledge management to illuminate its implications for doing well by doing good. He holds a PhD in economic and social sciences and a master's degree in cognitive science. In 2021, he received his Habilitation (venia docendi) for business administration.

• 1. Introduction.- 2. Calls From Practice.- 3. Theoretical Framework of the Need Knowledge-driven Organization.- 4. Conceptual Principles of the Need Knowledge-driven Organization.- 5. Guiding Framework of the Need Knowledge-driven Organization for Practice.- 6. Conclusion.

Florian Kragulj is a senior scientist with the Knowledge Management Group at the Vienna University of Economics and Business (WU), Austria. His research and teaching focus on organizational learning and managing knowledge, emphasizing its social nature and strategic future potential. He is particularly interested in an ethical perspective on knowledge management to illuminate its implications for doing well by doing good. He holds a PhD in economic and social sciences and a master's degree in cognitive science. In 2021, he received his Habilitation (venia docendi) for business administration.

• 1. Introduction.- 2. Calls From Practice.- 3. Theoretical Framework of the Need Knowledge-driven Organization.- 4. Conceptual Principles of the Need Knowledge-driven Organization.- 5. Guiding Framework of the Need Knowledge-driven Organization for Practice.- 6. Conclusion.