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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
- Format: Pocket/Paperback
- ISBN: 9780230203297
- Språk: Engelska
- Antal sidor: 264
- Utgivningsdatum: 2009-04-30
- Förlag: Red Globe Press