SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

• 300-400 concepts and terms, organized alphabetically.

'...an important and useful addition to public relations collections...' - Reference Reviews

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

• 300-400 concepts and terms, organized alphabetically.

'...an important and useful addition to public relations collections...' - Reference Reviews

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

• 300-400 concepts and terms, organized alphabetically.

'...an important and useful addition to public relations collections...' - Reference Reviews