Key Concepts in Marketing

Häftad, Engelska, 2004

559 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

Produktinformation

Utgivningsdatum2004-02-27
Mått152 x 229 x 18 mm
Vikt435 g
FormatHäftad
SpråkEngelska
SerieKey Concepts
Antal sidor310
FörlagBloomsbury Publishing PLC
ISBN9781403915276

Tillhör följande kategorier

'This is an excellent, stimulating book that is likely to be useful to, and capture the interest of, most marketing students and lecturers. The subject matter is more comprehensive than any other 'foundations' or 'principles' books that I am familiar with. For a marketing textbook, the alphabetical layout is unusual, but this makes it particularly valuable as a revision aid for students and as a reference resource for both lecturers and students.' - Charles Dennis, Brunel University