John Deere Way

DAVID MAGEE is the author of five books, including Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker and Endurance: Winning Life's Majors the Phil Mickelson Way, both from Wiley. He lives with his wife and three children on Lookout Mountain, Tennessee.

• Prologue. Introduction by Robert W. Lane, Chairman and CEO, Deere & Company.CHAPTER ONE: Embrace the Culture.CHAPTER TWO: Quality Comes First.CHAPTER THREE: Create Change through Innovation.CHAPTER FOUR: Always Maintain Integrity.CHAPTER FIVE: Commitment Never Quits.CHAPTER SIX: Build a Business as Great as Your Products.CHAPTER SEVEN: Put the Brand to Work (and Protect It at All Costs).CHAPTER EIGHT: All Relationships Must Be Win-Win.CHAPTER NINE: Grow on the Strength of Your Roots.CHAPTER TEN: Performance That Endures.APPENDIX A: John Deere Leadership.APPENDIX B: Key Dates in John Deere History.APPENDIX C: John Deere Green Bulletins.APPENDIX D: John Deere Strategy.APPENDIX E: John Deere’s Business.Acknowledgments.Notes.Index.