Born into retail, Martin Butler is a true hybrid - part retailer, part marketer. During a 30-year career dedicated to understanding the modern customer Martin has worked in top international agencies and in the 1980's became one of London's youngest advertising agency owners by launching his own company - eventually co-creating one of the capital's largest privately owned marketing agency groups. Martin now spends his time researching, writing and speaking around the world and particularly enjoys running workshops and masterclasses drawing from his trilogy on the modern customer.

"Martin Butler has a great way of getting to the heart of an issue." Jack Hanrahan, Westfield; "He combines wisdom and excitement in a unique take on leading edge retail knowledge and practice." Marc Jones, Deakin University; "Martin Butler is the 'real deal' when it comes to retail, innovative thinking and leadership." Seamus Smith, SagePay; "Martin Butler knows the store from 'both sides of the till'. He knows how to communicate it in a way that delights, inspires, and is remembered." Jon Stine, Intel Corporation; "Martin Butler is that rare breed - both an entertainer and an educator." Jon Bird, The Labstore; "I can guarantee you'll be better off from Martin Butler's wisdom and provocative delivery." Perry Timms, PTHR

Born into retail, Martin Butler is a true hybrid - part retailer, part marketer. During a 30-year career dedicated to understanding the modern customer Martin has worked in top international agencies and in the 1980's became one of London's youngest advertising agency owners by launching his own company - eventually co-creating one of the capital's largest privately owned marketing agency groups. Martin now spends his time researching, writing and speaking around the world and particularly enjoys running workshops and masterclasses drawing from his trilogy on the modern customer.

"Martin Butler has a great way of getting to the heart of an issue." Jack Hanrahan, Westfield; "He combines wisdom and excitement in a unique take on leading edge retail knowledge and practice." Marc Jones, Deakin University; "Martin Butler is the 'real deal' when it comes to retail, innovative thinking and leadership." Seamus Smith, SagePay; "Martin Butler knows the store from 'both sides of the till'. He knows how to communicate it in a way that delights, inspires, and is remembered." Jon Stine, Intel Corporation; "Martin Butler is that rare breed - both an entertainer and an educator." Jon Bird, The Labstore; "I can guarantee you'll be better off from Martin Butler's wisdom and provocative delivery." Perry Timms, PTHR

Born into retail, Martin Butler is a true hybrid - part retailer, part marketer. During a 30-year career dedicated to understanding the modern customer Martin has worked in top international agencies and in the 1980's became one of London's youngest advertising agency owners by launching his own company - eventually co-creating one of the capital's largest privately owned marketing agency groups. Martin now spends his time researching, writing and speaking around the world and particularly enjoys running workshops and masterclasses drawing from his trilogy on the modern customer.

"Martin Butler has a great way of getting to the heart of an issue." Jack Hanrahan, Westfield; "He combines wisdom and excitement in a unique take on leading edge retail knowledge and practice." Marc Jones, Deakin University; "Martin Butler is the 'real deal' when it comes to retail, innovative thinking and leadership." Seamus Smith, SagePay; "Martin Butler knows the store from 'both sides of the till'. He knows how to communicate it in a way that delights, inspires, and is remembered." Jon Stine, Intel Corporation; "Martin Butler is that rare breed - both an entertainer and an educator." Jon Bird, The Labstore; "I can guarantee you'll be better off from Martin Butler's wisdom and provocative delivery." Perry Timms, PTHR