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Publicity is essential for keeping any architectural practice afloat - whether ita s on a local or global level. Add to this the thornier problems of legal constraints regarding self--promotion and the varying publicity needs of large and small firms - and the problem of generating publicity is complicated, indeed.
- Format: Pocket/Paperback
- ISBN: 9780470866900
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2004-08-20
- Förlag: John Wiley & Sons Inc