Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UKBang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UKSabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.Bill Merrilees is Professor of Marketing at Griffith University, Australia

• 1. The world of e-retailing 2. The business of e-retailing in practice 3. Integration of e-retailing into an organisation4. Understanding and communicating with the e-consumer5. Information search on the web 6. E-store design navigability, interactivity and web atmospherics 7. E-service8. Branding on the web 9. E-malls10. E-retailing models11. M-shopping12. U-shopping13. Multi-channel success and the future of e-retailing

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Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UKBang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UKSabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.Bill Merrilees is Professor of Marketing at Griffith University, Australia

• 1. The world of e-retailing 2. The business of e-retailing in practice 3. Integration of e-retailing into an organisation4. Understanding and communicating with the e-consumer5. Information search on the web 6. E-store design navigability, interactivity and web atmospherics 7. E-service8. Branding on the web 9. E-malls10. E-retailing models11. M-shopping12. U-shopping13. Multi-channel success and the future of e-retailing

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Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UKBang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UKSabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.Bill Merrilees is Professor of Marketing at Griffith University, Australia

• 1. The world of e-retailing 2. The business of e-retailing in practice 3. Integration of e-retailing into an organisation4. Understanding and communicating with the e-consumer5. Information search on the web 6. E-store design navigability, interactivity and web atmospherics 7. E-service8. Branding on the web 9. E-malls10. E-retailing models11. M-shopping12. U-shopping13. Multi-channel success and the future of e-retailing

Select Guide Rating