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In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.
Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?