International Retail Marketing
Häftad, Engelska, 2004
1 019 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Produktinformation
- Utgivningsdatum2004-06-26
- Mått189 x 246 x 15 mm
- Vikt520 g
- FormatHäftad
- SpråkEngelska
- Antal sidor280
- FörlagTaylor & Francis Ltd
- ISBN9780750657488
Tillhör följande kategorier
Hoppa över listan
Du kanske också är intresserad av
Del 83
Society on the Line
Malcolm Peltu, Margaret Bruce, William Dutton, Los Angeles) Dutton, William (Professor, Annenberg School of Communication, Professor, Annenberg School of Communication, University of Southern California, William H. Dutton
Häftad
1 049 kr
- Nyhet
Del 4
- Nyhet