Del i serien Routledge Library Editions: International Business

International Marketing (RLE International Business)

Strategy and Management

Häftad, Engelska, 2014

AvColin Gilligan,Martin Hird

989 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Inbunden

3 309 kr

Skickas inom 10-15 vardagar

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and controlThroughout case studies are used to highlight particular issues.

Produktinformation

Utgivningsdatum2014-03-21
Mått156 x 234 x undefined mm
Vikt476 g
FormatHäftad
SpråkEngelska
SerieRoutledge Library Editions: International Business
Antal sidor4
FörlagTaylor & Francis Ltd
ISBN9780415752022

Tillhör följande kategorier

List of tables. List of figures. Acknowledgements. Preface. Introduction. 1. The Growth of International Business. Part 1: The International Marketing Environment and Approaches to Opportunity Analysis 2. The International Marketing Environment. 3. International Marketing Research and Opportunity Analysis. Part 2: Market Entry Decisions and Approaches to International Marketing Planning. 4. Market Entry Strategies. 5. International Marketing Planning. Part 3: Developing, Implementing and Controlling the International Marketing Mix. 6. International Product Policies and Strategies. 7. International Pricing Decisions. 8. International Promotional Decisions. 9 International Distribution and Logistical Decisions. 10. Organising for International Marketing. Index.

Mer från samma författare

Strategic Marketing Management

Richard M.S. Wilson, Colin Gilligan

Häftad, 2004

1 369 kr

Strategic Marketing Planning

Colin Gilligan, Richard M.S. Wilson

Inbunden, 2015

4 049 kr

Strategic Marketing Management

Richard M.S. Wilson, Colin Gilligan

Inbunden, 2017

4 529 kr

Strategic Marketing Planning

Colin Gilligan, Richard M.S. Wilson

Häftad, 2009

1 199 kr

Marketing and General Practice

Colin Gilligan, Robin Lowe

Häftad, 1994

779 kr

Marketing and Healthcare Organizations

Colin Gilligan, Robin Lowe

Häftad, 1995

779 kr

Marketing and Retail Pharmacy

Colin Gilligan, Robin Lowe, Peter Cattee

Häftad, 1996

779 kr

Mer från samma serie

Multinational Joint Ventures in Developing Countries (RLE International Business)

Paul Beamish

Inbunden, 2012

2 809 kr

Managing the Global Firm (RLE International Business)

Christopher Bartlett, Yves Doz, Gunnar Hedlund

Inbunden, 2012

3 309 kr

Multinational Man (RLE International Business)

Thomas Aitken

Inbunden, 2012

2 809 kr

Multinationals and Economic Development (RLE International Business)

James Ahiakpor

Inbunden, 2012

1 309 kr

International Entrepreneurship (RLE International Business)

Candida Brush

Inbunden, 2012

1 009 kr

Multinationals and Europe 1992 (RLE International Business)

Beat Burgenmeier, Jean-Louis Mucchielli

Inbunden, 2012

1 999 kr

Growth of International Business (RLE International Business)

MARK CASSON

Inbunden, 2012

1 009 kr

Growth of Global Business (RLE International Business)

Howard Cox, Jeremy Clegg, Grazia Ietto-Gillies

Inbunden, 2012

3 309 kr

International Production and the Multinational Enterprise (RLE International Business)

John Dunning

Inbunden, 2012

4 039 kr

Multinational Enterprise (RLE International Business)

John Dunning

Inbunden, 2012

3 309 kr

Du kanske också är intresserad av