bokomslag International Direct Marketing

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326 sidor
2007

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Författare: Manfred Krafft, Jurgen Hesse, Jurgen Hoefling, Kay Peters, Diane Rinas
Illustratör: Bibliographie 71 farbige Abbildungen
Format: Inbunden
ISBN: 9783540396314
Språk: Engelska
Antal sidor: 326
Utgivningsdatum: 2007-10-01
Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K