International Business in the New Asia-Pacific

Strategies, Opportunities and Threats

Häftad, Engelska, 2022

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This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. I believe that this book is valuable for students of international business, global business environment and regional studies.

Produktinformation

Utgivningsdatum2022-12-19
Mått155 x 235 x 20 mm
Vikt552 g
FormatHäftad
SpråkEngelska
SerieAdvances in Theory and Practice of Emerging Markets
Antal sidor348
FörlagSpringer Nature Switzerland AG
ISBN9783030876234

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Terry Wu is Professor of Business at the Faculty of Business and Information Technology, Ontario Tech University, Canada. His research focuses on international marketing, marketing of higher education, globalization, and trade policy. His research has been published in academic journals including Management International Review, Columbia Journal of World Business, Journal of Marketing Management, International Marketing Review, Journal of Business and Industrial Marketing, Journal of International Communication, and Thunderbird International Business Review, among others. Nailin Bu is Associate Professor and Distinguished Faculty Fellow in International Business at the Smith School of Business, Queen's University, Canada. She specializes in international business, cross-cultural management, management in the Asia-Pacific region, and international human resource management. Her research has appeared in many scholarly publications, includingInternational Journal of Human Resource Management, Asia Pacific Journal of Management, and International Journal of Cross-Cultural Management, among others.

1. The Changing Nature of International Business in the Asia-Pacific Region.- 2. Regionalization versus Globalization: Emerging Theoretical Frameworks in the Asia-Pacific Region.- 3. Implications of Free Trade Agreements for the Asia-Pacific Region.- 4. Emerging Frameworks of Political Risk and CSR Strategies in Asian Markets.- 5. Cultural Matters in Doing Business in Asia: The Case of China.- 6. Business Opportunities in a Hyper Aging Societies: The Case of Japan.- 7. On the March to Tech Supremacy: Asia’s Competition in Talent.- 8. Lead Markets and Clusters of ‘R&D’ Innovation in Asia-Pacific Region.- 9. Asia’s Emerging Super Brands in the Minds of Western Consumers.- 10. China’s “Shanzhai” Phenomenon and its Impact: An In-depth Examination from the Consumer Perspective.- 11. E-Commerce and M-Commerce (social media) in Asia-Pacific: New Global Challenges and Strategies.- 12. International Financial Environment in a Transformed Asia.- 13. Global Firm Strategies for the Asia-Pacific Region: Firm Specific and Country Specific Advantages