Intellectual Property Management for Start-ups

Martin A. Bader is a European and Swiss patent attorney, as well as partner and co-founder of the specialized innovation and intellectual property management advisory group BGW AG St. Gallen (Switzerland). Currently, Martin is Professor of Technology Management and Entrepreneurship and the Director of the Entrepreneurship and Digital Business Master’s Program at THI Business School at the Technical University of Applied Sciences Ingolstadt (Germany). He is also a long-standing author of numerous specialist publications and an internationally sought-after speaker in the field of intellectual property management.Sevim Süzeroğlu-Melchiors is Professor of Digital Entrepreneurship and Finance and the Director of the Master’s Degree Program in Digital Entrepreneurship at the Technical University of Applied Sciences Regensburg (Germany). In 2016, she completed her PhD at the University of St. Gallen (Switzerland). Previously, she was the Chief Financial Officer and member of the Boardof Directors, and later the Global Head of Consulting at Dennemeyer Group, in Luxembourg. She is an active researcher, advisory board member, and speaker at international conferences, as well as a lead impartial appraiser in IP valuation projects.

• Introduction.- How to increase the success of innovative start-ups with intellectual property: an introductory overview.- Part I: The Start-up’s View.- Israeli start-ups and ecosystem.- IP as a new value driver for sustainable start-ups.- Mining IP: A story of Australian start-ups in the Global Mining industry.- IP and start-ups in the context of Florianópolis, the Silicon Island of Brazil.- Part II: The Investor’s View.- “IP is paramount:” The significance of IP in early-stage start-up investment decisions.- The role of IP and intangible assets in tech private placements: An investor’s view.- What’s the big idea? The crossroads between investment and IP.- Intellectual property-backed financing.- Part III: The Corporation’s View.- IP as an important value driver for start-up strategies in established companies.- Strategic uses of IP: Applying lessons from large companies to start-ups.- How the life sciences industry handles IP in start-ups.- Mind the gap: Business and cultural aspectsfor start-up collaboration in Japan.- Part IV: The University’s View.- Experimentation in academic technology commercialization.- A university perspective with a South African flavour.- The technology transfer office as facilitator between researchers and investors: A German perspective.- Managing IP-related tensions between universities and spin-offs.- Part V: The Global IP Office’s View.- Tools of the trade: A trading nation’s view on the value of IP rights for start-ups.- Market success for inventions: Patent commercialization scoreboard and innovation support.- Raising IP awareness of start-ups: A French perspective.- Strategic considerations and the seed-to-maturity model when establishing the ideal IP portfolio in the start-up context.- Part VI: The Advisor’s View.- An introduction to IP rights and formal and informal protection strategies.- Important aspects of IP for start-ups: Strategies for avoiding common pitfalls.- Blind as a mole? How patent data can help start-ups to compete.- Technical patent circumvention: How start-ups can get around infringed patents.