Integrated Marketing Communication

Dr. Max Winchester - Head of Scholarship and Professional Learning, First Year College, Victoria UniversityPeter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological University, SingaporeDr. Lara Stocchi - Senior Lecturer in Marketing, College of Business, Government, and Law , Flinders UniversityMay O. Lwin - Professor, Wee Kim Wee School of Communication and Information, and Associate Dean (Special Projects), College of Humanities, Arts & Social Sciences, Nanyang Technological University, SingaporeDr. Wonsun Shin - Senior Lecturer, School of Culture and Communication, and Co-Director, Master of Marketing Communications, University of MelbourneHyunjin Kang - Assistant Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore

• Introduction to IMC and Communication Models and ProcessesMarketing Communication and Consumer BehaviourMarketing Communication Strategy and PlanningPositioning ObjectivesAdvertisingPublic RelationsDirect MarketingSales PromotionsElectronic and Social Media (ESM)Media DecisionsResponsible Marketing Communication