Instigatory Theory of NGO Communication

Strategic Communication in Civil Society Organizations

Häftad, Engelska, 2019

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By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

Produktinformation

Utgivningsdatum2019-06-06
Mått168 x 240 x undefined mm
FormatHäftad
SpråkEngelska
SerieOrganisationskommunikation
Antal sidor262
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658268572

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Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.