Innovative Research Methodologies in Management

Volume II: Futures, Biometrics and Neuroscience Research

Inbunden, Engelska, 2017

1 639 kr

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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.

Produktinformation

Utgivningsdatum2017-12-20
Mått148 x 210 x 19 mm
Vikt448 g
FormatInbunden
SpråkEngelska
Antal sidor224
Upplaga17001
FörlagSpringer International Publishing AG
ISBN9783319643991

Tillhör följande kategorier

Systemvetenskap och AI inom Data och it
Företagsekonomi inom Ekonomi och ledarskap
Affärsstrategi inom Ekonomi och ledarskap
Affärsutveckling inom Ekonomi och ledarskap
Projektledning inom Ekonomi och ledarskap
Ledarskap och motivation inom Ekonomi och ledarskap

Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University. Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships, as well as being on the Editorial Boards of 45 international academic journals. Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC – Bled School of Management, Slovenia.

1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn.- 3. Virtual Reality for Marketing Research; Raymond R. Burke.- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 6. The Neuroscience Research Methods in Management; Jyrki Suomala.- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala.- 8. Neuromarketing; Robin Clark.- 9. The Futures Polygon Development; Antonio Pacinelli.