Innovation and the Sharing Economy

Pawan Kumar is Professor in Management at Lovely Professional University, India.Tanima Dutta is Professor in Economics at Lovely Professional University, India.Sumesh Dadwal serves as a Senior Lecturer in Strategy at London South Bank University in the United Kingdom.Napinder Kaur is Assistant Professor in Economics at Lovely Professional University, India.

• 1. The Sharing Economy: Harnessing Technology, Trust, and Sustainability for Future Growth Dinusha Maduwanthi Rathnayake and Teresa Roca 2. Artificial Intelligence, Sharing Economy and Sustainable Development Goals (SDGs): Scenario of The Netherlands Abid Rashid, Usman Ahmad, Kashif Akram and Muhammad Awais Bhatti 3. Innovation and AI in the Sharing Economy: Impacts on Employment and Human Capital Development Sonal Jain 4. Sharing Economy, Innovation and Sustainability: A Case-Based Perspective Mustafa Rehman Khan, Vanessa Yeo Shu Ling, Naveed Ur Rehman Khan and Arsalan Mujahid Ghouri 5. The Transformative Impact of Artificial Intelligence on Human Capital and Employment in the Field of Marketing Ankit Kumari, Razia Nagina, Kavita Adsule and Preeti Surkutwar 6. Empowering Individuals: The Socio-Economic Implications of the Sharing and Gig Economies Saloni Raheja, Arpit Tiwari, Gursimran Kaur, Shyam Sunder Agrawal, Nitin Goyal and Amanjot Singh Syan 7. HRM in the Era of the Sharing Economy: Addressing Legal and Ethical Issues Gargi Malhotra and Mridula Mishra 8. The Ethical Dimension of the Sharing Economy in Hospitality: Balancing Profitability and Social Responsibility Mohammad Badruddoza Talukder, Sanjeev Kumar and Musfiqur Rahoman Khan 9. Innovating Retail with AI: Emerging Paradigms in the Sharing Economy Manpreet Arora, Ashish Pareek and Abhishek Pareek 10. Green Marketing: A Practical Approach with Reference to Shared Economy Ranjeet Verma, Bindu Aggarwal, Pawan Kumar and Sumesh Dadwal 11. Happiness and Circular Economy: A New Framework for Economic and Social Well-Being Sohail Verma, Pretty Bhalla and Tanima Dutta