Del i serien International Management Studies
Influence of Culture and Personality on Customer Satisfaction
An Empirical Analysis across Countries
Häftad, Engelska, 2016
739 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Produktinformation
- Utgivningsdatum2016-02-29
- Mått148 x 210 x 13 mm
- Vikt301 g
- FormatHäftad
- SpråkEngelska
- SerieInternational Management Studies
- Antal sidor208
- Upplaga16001
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783658125561