Influence of Culture and Personality on Customer Satisfaction
An Empirical Analysis across Countries
Häftad, Engelska, 2016
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Fri frakt för medlemmar vid köp för minst 249 kr.Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Produktinformation
- Utgivningsdatum2016-02-29
- Mått148 x 210 x undefined mm
- FormatHäftad
- SpråkEngelska
- SerieInternational Management Studies
- Antal sidor208
- FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- ISBN9783658125561