Industry Trends in Cloud Computing

Alternative Business-to-Business Revenue Models

Inbunden, Engelska, 2017

AvDavid Dempsey,Felicity Kelliher

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Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeksto examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.

Produktinformation

Utgivningsdatum2017-11-17
Mått148 x 210 x 18 mm
Vikt423 g
FormatInbunden
SpråkEngelska
Antal sidor205
Upplaga17001
FörlagSpringer International Publishing AG
ISBN9783319639932

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David Dempsey is an original co-founder of Salesforce EMEA and currently serves as Senior Vice President and Country Leader at Salesforce Ireland. Prior to the establishment of Salesforce in Europe, David held executive positions at Oracle, including Head of Ireland Consulting Services. David is a certified Member of the Institute of Directors. Felicity Kelliher is a Senior Lecturer in Management and Co-founder of the award winning RIKON group at Waterford Institute of Technology, Ireland. Widely published, Felicity has over 30 years of leadership and training experience. Prior to joining academia, Felicity held International Project Management and Consultancy roles in the I.T. industry.

Chapter 1: Introduction.- Chapter 2: Cloud Computing.- Chapter 3: Cloud Computing: The Emergence of the 5th Utility.- Chapter 4: Revenue Models and Pricing Strategies in the B2B SaaS Market.- Chapter 5: Business-to-Business Client Relationships in the Cloud Computing Software as a Service Realm.- Chapter 6: Recurring Revenue Framework Through a Cloud Computing Channel.- Chapter 7: B2B Cloud Computing Software as a Service Revenue Model.- Chapter 8: Recurring Revenue Model in Practice.- Chapter 9: Conclusion and Next Steps.