Uchenna Uzo is a Senior Lecturer of Marketing at LagosBusiness School, Pan-Atlantic University, Nigeria. He is currently the MBADirector and has published articles in leading academic journals. He has alsowritten award-winning cases and is currently a member of the Lagos Business School's Management Board.Abel Kinoti Meru is the founding Dean at the Riara School ofBusiness, Riara University, Kenya, and he is the founding Chair of the Academy ofInternational Business Sub-Saharan Africa chapter. He is the author of Business Incubation and Business Development in Kenya, among otherpublications.