Indigenous African Enterprise

Ogechi Adeola is an associate professor of marketing and academic director of the Sales and Marketing Academy at the Lagos Business School, Pan-Atlantic University, Nigeria. Her co-authored papers won Best Paper Awards at international conferences in 2016–2019, consecutively.

• Foreword by Azubuike Sonny NwankwoPart A. An introduction to the Igbo Traditional Business School (I-TBS) Chapter 1. The Igbo Traditional Business School (I-TBS): An Introduction; Ogechi Adeola Chapter 2. Igba-Boi: Historical Transitions of the Igbo Apprenticeship Model; Adebukola E. Oyewunmi, Olabode A. Oyewunmi, and Chinonye L. Moses Chapter 3. Entrepreneurship Incubation Among the Nigerian Igbos: The Íǥba-Bọị Indigenous Model; Anayo D. Nkamnebe and Esther N. Ezemba Chapter 4. The Igbo Traditional Business School (I-TBS): A SWOT Review Synthesis; Ishmael Obaeko Iwara Part B. Indigenous Business Management and Succession Planning  Chapter 5. Family Business, Succession Planning and Survival Strategies; Okey Nwuke, Chiz Nwoye, and Nnaemeka J. Onoyima Chapter 6. Talent Management and Succession Planning in Traditional Igbo Businesses; Chidi Okoro and Nkemdilim Iheanachor Chapter 7. Talent Recruitment, Knowledge Management and Business Performance: A Case Analysis of Igbo Traders in Lagos State; Ngozi Ann Chikere, Adenike Aderonke Moradeyo, and Isaiah Adisa Part C. Financial Practices, Sales Negotiation and Conflict Management Chapter 8. Cultural Practices in Sales Negotiations: Insights from the Indigenous Igbo Trade Practice; Uche Attoh, and Ademola Ajeyomi Chapter 9. Understanding the Conflict Management and Transformation Mechanisms in the Igbo Traditional Business Model; Silk Ugwu Ogbu Chapter 10. Indigenous Financial Practices of Igbo Micro-Entrepreneurs in Lagos; Ogechi Adeola, Uchenna Uzo, and Adedeji Adewusi Part D. Business Incubators and Models Chapter 11. Indigenous Business Incubators: A focus on the Akwete Weaving Industry; Victoria Okafor, Ogechi Adeola, and Afam Ituma Chapter 12. Mutual Aid Economy: Exploring the Locally-Generated Venture Capital Approach In Igbo Business Industrial Clusters; Awele Achi and Francis Achi Chapter 13. Nollywood: Exploring the History and Indigenous Distribution Structure of the Igbos; Ngozi Okpara Chapter 14. Profiling the Socio-Cultural Attributes of Igbo Business Incubation in Diaspora: The South African Experience; Kingsley Ekene Amaechi Part E. Recommendations for Policy and Practice Chapter 15. Igba-Boi: Comparison with the German Model and Recommendations for the Nigerian Economy; Obinna Ikwuegbu, Oluyemisi Bolade-Ogunfodun, Kola Yusuff, and Bernd Vogel Chapter 16. The Igbo Business Practice: Towards a Model for Africa - Conclusion and Recommendations; Ogechi Adeola

A fascinating intellectual discourse on one of Africa's most successful business models of which I am a proud beneficiary.