Inclusive Place Branding

Mihalis Kavaratzis is Associate Professor of Marketing at the University of Leicester. A Founding Board Member of the International Place Branding Association, his publications include Towards Effective Place Brand Management (with G. J. Ashworth, 2010) and Rethinking Place Branding (with G. Warnaby and G. J. Ashworth, 2015).Massimo Giovanardi is Lecturer in Marketing at the University of Leicester. His research examines from a sociological perspective the marketing, communication and consumption of places. He has published in major academic journals such as Annals of Tourism Research and Marketing Theory.Maria Lichrou is a Lecturer in the Department of Management and Marketing, University of Limerick, Ireland. She has published in the Journal of Marketing Management, Journal of Place Management and Development, Journal of Strategic Marketing, Place Branding and Public Diplomacy, Tourism Planning and Development.

• Table of ContentsNotes on contributors FOREWORD: The politics of event-led urban image construction: notes from Beijing and Rio de Janeiro by Anne-Marie Broudehoux1. Introduction by Maria Lichrou, Mihalis Kavaratzis and Massimo Giovanardi2. Democracy in participatory place branding: a critical approach by Eva Maria Jernsand and Helena Kraff3. Critical perspectives on Aboriginal and Torres Strait Islander tourism: towards Indigenous-led approaches by Skye Akbar and Freya Higgins-Desbiolles4. Place marketing for social inclusion by Aram Eisenschitz5. A service ecosystem approach to representing a place’s unique brand by Jan Brown6. Spaces of identity in the city: embracing the contradictions by Cecillia Cassinger and Åsa Thelander7. Revitalizing the damaged brand: place (re)branding in post-Katrina New Orleans by Kevin Fox Gotham and Katie Irvin8. Maps and tours as metaphors for conceptualising urban place representation for marketing/branding purposes by Gary Warnaby, Richard Koeck and Dominic Medway9. Brand conformity in a food place context by Anette Therkelsen10. Stockholm: the narcissistic capital of Sweden by Johan Gromark11. A branding stranglehold: the case of Florida’s orange tie by Staci M. Zavattaro and Daniel L. Fay12. Place branding as political research: from hidden agenda to a framework for analysis by Andrea Lucarelli13 Conclusions: inclusive place branding – towards an integrative research agenda by Massimo Giovanardi, Maria Lichrou and Mihalis KavaratzisCLOSING COMMENTARY: between brand utopias and lived experience by Nadia Kaneva

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