Immersive Wellness Spectrum

Tanusree Chakraborty has a Ph. D in Applied Psychology from Calcutta University, MA (Applied Psychology) with Specialization in Organizational Psychology, PGDHRM and MBA (HR), with 20 plus years of work experience. She has been associated with a number of B-Schools and Universities of repute in Kolkata, Madurai, Bangalore, and Chennai. Presently she is working with the Administrative Staff College of India (ASCI), Hyderabad as a Faculty in the Centre for Management Studies. Having thoroughly good academic track record with university ranks, she is an Ex-research fellow of Indian Council of Medical Research.Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As visiting research scholar, Dr. Singh visited renowned institutions such as University of California at Berkley, CA and Technology University, NJ.

• Chapter 1. Immersive Wellness – Current Trends and Future Directions: A Systematic Literature Review; Durdana Ovais and Richa Jain Chapter 2. Integrating Immersive Wellness into Corporate Sustainability: A Holistic Approach to Well-Being; Shulagna Sarkar and R.K. Mishra Chapter 3. Immersive Wellness and Sustainable Tourism: Balancing Relaxation and Responsibility; Partha Pratim Chakraborty and Padma Singhal Chapter 4. Role of Immersive Technologies in Shaping Customer-Centric Sustainable Supply Chains for Wellness Services; Brintha Rajendran and Manivannan BabuChapter 5. Leveraging Immersive Wellness in Digital Marketing: Transforming Consumer Engagement in the Virtual Landscape; Parihar Suresh Dahake, Nihar Suresh Dahake, and Rahul Mohare Chapter 6. The Power of Passion: Self-Discovery as a Pathway to Emotional Well-Being; Sabesan. S and Sheetal Musale Chapter 7. An Analytical Study on The Impact of Immersive Wellness on Employee Engagement in the Engineering Sector, Chennai City Corporation; R. Dhanya and Aravind Ravi Chapter 8. Immersive Technology Reducing Stress and Promoting Workplace Wellbeing: A Bibliometric Synthesis; Namita Rath, Swati Sood, Vishal Sood, Alok Kumar Sahai, and Rushil Varma Chapter 9. Perceived Paradox: Technology As a De-Stressor or Digital Burnout Among Indian Undergraduate Students; Soma Bose Biswas, Ipsita C. Patranabis, Anusriya Mukherjee, and Indranil Bose Chapter 10. Immersion as a Path to Stress Reduction and Mental Health Enhancement: Empirical Insights and Applications; Debleena Kumar Chapter 11. Framework for Higher Education to Implement and Integrate Mental Wellbeing Programs; Nandita Mishra and P. S. Aithal Chapter 12. Fostering Emotional Intelligence in Education: Enhancing Learning and Development; Saloni Raheja, Nitin Goyal, and Amanjot Singh Syan Chapter 13. Precision Nutrition in The Age of AI: An Immersive Wellness Approach to Dietary Care; Swapan Banerjee, Abdullayev Vugar, Parv Agarwal, Nazila Ragimova, and Manisha Jain Chapter 14. The Zen of Human-Computer Interaction: Balancing Efficiency and Mindfulness in the Workplace; Sneha Dutta and Rajib Dutta