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Unveiling Bleisure Travellers

Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics

Inbunden, Engelska, 2025

AvPooja Khanna,Pooja Kansra,Tanveer Kajla,Nripendra Singh,India) Khanna, Pooja (Lovely Professional University,India) Kajla, Tanveer (NALSAR University of Law,USA) Singh, Nripendra (Pennsylvania Western University

1 519 kr

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The travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.The fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.The "Advances in Digital Technology and Data-Driven Business Practices" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

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Pawan Kumar, Sumesh S. Dadwal, Pooja Khanna, Rajesh Verma, Gordon Bowen, India) Kumar, Pawan (Lovely Professional University, UK) Dadwal, Sumesh S. (London South Bank University, India) Khanna, Pooja (Lovely Professional University, India) Verma, Rajesh (Lovely Professional University, UK) Bowen, Gordon (Anglia Ruskin University, Sumesh S. Dadwal

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Navigating Data Science

Babita Singla, Kumar Shalender, Nripendra Singh, India) Singla, Babita (Chitkara University, India) Shalender, Kumar (Chitkara University, USA) Singh, Nripendra (Pennsylvania Western University

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Destination Data

Gautam Shandilya, Nripendra Singh, Praveen Srivastava, Niraj Mishra, India) Shandilya, Gautam (Birla Institute of Technology Mesra, Ranchi, USA) Singh, Nripendra (Pennsylvania Western University, India) Srivastava, Praveen (Birla Institute of Technology Mesra, Ranchi, India) Mishra, Niraj (Birla Institute of Technology Mesra, Ranchi

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Data Driven Decisions

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Destination Data

Gautam Shandilya, Nripendra Singh, Praveen Srivastava, Niraj Mishra, India) Shandilya, Gautam (Birla Institute of Technology Mesra, Ranchi, USA) Singh, Nripendra (Pennsylvania Western University, India) Srivastava, Praveen (Birla Institute of Technology Mesra, Ranchi, India) Mishra, Niraj (Birla Institute of Technology Mesra, Ranchi

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