Imagining Marketing

Stephen Brown, Anthony Patterson

• Introduction 1. Figments for Sale: Marketing, Imagination and the Artistic Imperative Stephen Brown and Anthony Patterson Part I: Art 2. Eacute;douard Manet, Calvin Klein and the Strategic Use of Scandal Jonathan Schroeder 3. The Endless Enigma or the Last Self-Portrait (or, What the Marketer can Learn from the Artist) Ian Fillis 4. Marketers Wake! A Portrait of the Artist as a Marketing Man Anthony Patterson and Stephen Brown 5. Dealing with Death: Art, Mobility and the Marketplace Stephanie O'Donohoe and Darach Turley 6. 'Trust No-one': Science Fiction and Marketing's Future Present Warren Smith and Matthew Higgins 7. The Good, the Bad and the Jolly: Taste, Image and the Symbolic Resistance to the Coca-colonization of Denmark S ouml;ren Askegaard and Fabian F. Casba Part II: Aethetics 8. Presenting the Past: on Marketing's Re-production Orientation Stephen Brown, Elizabeth C. Hirschman and Pauline Maclaran Part III: The Avant-Garde 9. Tupperware, Tommy Moore, Teddy Bear and Tipper Gore - Pete, Jamie, Stew, Oyster and Morrie's High School Reunion: Titillation and Titivation in Entelechic Entitulation Morris B. Holbrook 10. Going out in a Blaze of Glory: Southern White Trash Retrospections on my Personal Relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-Impersonating-Professional-Wrestling-Snake -Handling-Minister-Who-Sang-Hank-Williams'-Songs Craig J. Thompson 11. Suburban Soundtracks Hope J. Schau 12. Drove my Chevy to the Levee Stephen Brown 13. A Cultural Biography of my Groucho Glasses Russell W. Belk 14. Burning in the Bush of Ghosts Joel Watson Conclusion 15. Beyond the Pleasure Principle: the Death Instinct of Pioneer Studies in Marketing Robert Grafton Small

'Imagining Marketing ... provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practioners.' - Journal of International Marketing and Marketing Research