Jo Richardson is a HR professional and Fellow of the CIPD with experience across a range of sectors including FMCG, Manufacturing, Logistics and Finance. Having coached executive business leaders in customer centric organizations for over 20 years, she is passionate about change management and helping others grow.Jo has mentored numerous women in business both formally and informally. Through her network, she has coached and supported female entrepreneurs and small business owners helping them to break through barriers and overcome personal and professional challenges.

• Table of ContentsIntroductionReflections1. Intention - What do I want to do? Clarifying your IntentionBalancing Reflection and ActionVisionValuesBrandLimiting Beliefs2.Motivation & Mind - Why do I want to do this? Passion and Purpose - finding the ‘Why?’Mindful MotivationsThe Conscious ConsumerMotivation and DisciplineAdaptabilityMastering your MindMindsetMindfulnessOptimal Performance - Body and Mind3.Planning & Focus – How, Where and When? The How? Managing timeKnowing your EnergiesBalancing Mind and MotionMeditation and MindfulnessThe Where?Creative space The When!Launching - Is Timing Everything? 4.Support Systems - Who will help me? Friends, Family and FamiliarityFind Your TribeThe Power of ProximityFeedbackExpertise - Build, Borrow or Buy?5.Know your Business - How will I grow my expertise?Empowerment for growthBudgeting for beginnersBudgeting basics5 stages of businessSeed stage budgetingBusiness model basicsFrom Seed to growthBusiness continuity planning6. Pitch Perfect Preparation - How do I sell my idea?Know your customerKnow the marketWhat is a pitch?What’s in it for them?The Long GamePitch Perfect7. Success, Setbacks and ‘Failure’ - How can I plan for uncertainty?Success - What are my measures of success?Setbacks - How will I navigate obstacles?Setbacks and ‘Failures’Adaptability over Resilience Framing Setbacks - Internal v ExternalAvoiding Stress and BurnoutDiversify SolutionsGratitude and PerspectiveConclusion

There are business books out there that will provide you a structure from the beginning towards the main objective and this book belongs to a slightly different category. You will learn how to develop your business idea with a focus on mindfulness. Peace of mind is something that is not in focus but should be. Sometimes we come to this aspect of business growth when we are burning out and it may be too late. I think it is important to read this book for young entrepreneurs in the first place.