How to Write a Marketing Plan

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

• Section - 01: Introduction;Section - 02: Situation analysis – The marketing audit;Section - 03: Objectives;Section - 04: Strategies and action plans;Section - 05: The distribution plan;Section - 06: The advertising and promotions plan;Section - 07: Costs and budgets;Section - 08: Writing the plan;Section - 09: Presenting the plan, follow-up and revision;Section - 10: Mini-plans and quick plans;Section - 11: Appendix – Marketing plan for the UK market

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