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Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
Kim Baker and Sunny Baker are the authors of How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune, published by Wiley.
Partial table of contents: Marketing Communications: Creating Your Company's Voice to theWorld. Advertising: Making It from Message to Media Without aMigraine. Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition. Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results. The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs. Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late. The Marketing Communications Glossary. Useful References. Bibliography. Index.
