How to Promote, Publicize, and Advertise Your Growing Business

Getting the Word Out without Spending a Fortune

Häftad, Engelska, 1992

199 kr

Beställningsvara. Skickas inom 5-8 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Produktinformation

Utgivningsdatum1992-04-21
Mått179 x 254 x 23 mm
Vikt590 g
FormatHäftad
SpråkEngelska
Antal sidor336
FörlagJohn Wiley & Sons Inc
ISBN9780471551935

Tillhör följande kategorier

Partial table of contents: Marketing Communications: Creating Your Company's Voice to theWorld. Advertising: Making It from Message to Media Without aMigraine. Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition. Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results. The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs. Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late. The Marketing Communications Glossary. Useful References. Bibliography. Index.