How to Manage Your Global Reputation

Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.

"In the past few years, more authors have turned their attention to the subject of reputation and its value to an organization, but none has brought to the subject the global perspective of Michael Morley. Morley was a practitioner of international public relations long before it became fashionable, and the wealth of case history material included in this book reflects the depth of his expertise in the subject." -Paul Holmes,Reputation Management "Takes readers from strategy reviews through audits and issue identification/tracking to program development all the way to evaluation ... [contains] insights for both the experienced and the aspiring in public relations." -Stephen A. Greyser,Harvard Business School