How to Get to Know your Customer

Häftad, Engelska, 2025

169 kr

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If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.

Produktinformation

Utgivningsdatum2025-04-08
Mått102 x 152 x 5 mm
Vikt68 g
FormatHäftad
SpråkEngelska
Serie6-Minute Smarts
Antal sidor102
FörlagPractical Inspiration Publishing
ISBN9781788607568

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CoverTitleCopyrightContentsSeries introductionIntroductionDay 1. Kill your assumptionsDay 2. Get curiousDay 3. Find your customersDay 4. Understand your customersDay 5. Ask your customersDay 6. Make it make senseDay 7. Become a digital spyDay 8. Stop sending shitty surveysDay 9. Test your ideasDay 10. Turn insights into actionConclusionEndnotesEnjoyed this? Then you’ll love...Other 6-Minute Smarts titles

A must-read for anyone looking to build a customer-centric business. It's packed with practical tools, insightful advice, and inspiring stories that will leave you feeling empowered and ready to take your customer understanding to the next level.-NetGalleyQuick and practical read with plenty of useful tips for small business owners wanting to know a bit more about marketing. - NetGalleyA fantastic book that I thoroughly recommend... I enjoy(ed) the different theories and ideas at play and how they were all thoroughly explained. - NetGalley