How to Buy A Gorilla
The ultimate guide to selecting, paying and working with agencies for more powerful advertising
Häftad, Engelska, 2019
279 kr
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How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
Produktinformation
- Utgivningsdatum2019-03-21
- Mått156 x 234 x 22 mm
- Vikt500 g
- FormatHäftad
- SpråkEngelska
- Antal sidor256
- Upplaga2
- FörlagLID Publishing
- ISBN9781912555314