How Strategic Communication Shapes Value and Innovation in Society

• SERIES PREFACEINTRODUCTION1.EDUCATING SOCIETY’S FUTURE PR PRACTITIONERS: AN EXPLORATION OF ‘PREPAREDNESS’ AS A QUALITATIVE INDICATOR OF HIGHER EDUCATION PERFORMANCE2.CONTEXTUALISING CHANGE IN PUBLIC SECTOR ORGANISATIONS 3.WHEN A NATION’S LEADER IS UNDER SIEGE: MANAGING PERSONAL REPUTATION AND ENGAGING IN PUBLIC DIPLOMACY4.TOWARDS A SOCIETAL DISCOURSE WITH THE GOVERNMENT? A COMPARATIVE CONTENT ANALYSIS ON THE DEVELOPMENT OF SOCIAL MEDIA COMMUNICATION BY THE BRITISH, FRENCH AND GERMAN NATIONAL GOVERNMENTS 2011-20155.LESSONS LEARNED: COMMUNICATION STUDIES IN TRANSITION6.SECRETS OF PUBLIC AFFAIRS7.SOCIAL MEDIA: THE DIALOGUE MYTH? HOW ORGANISATIONS USE SOCIAL MEDIA FOR STAKEHOLDER DIALOGUE8.CLARIFYING SKILLS AND COMPETENCIES IN ORGANISATIONAL DECISION MAKING - PERCEPTIONS OF FINNISH COMMUNICATION PROFESSIONALS9.CRISIS, RESPONSE, REPUTATION, ACTOR, AND CONTEXT: A CROSS-DISCIPLINARY STUDY OF KEY CONCEPTS IN PUBLIC RELATIONS, BUSINESS ADMINISTRATION AND PUBLIC ADMINISTRATION

Nine papers selected from a 2016 congress in Groningen, the Netherlands explore how strategic communication influences value and innovation in society. Their topics include educating society's future public relations practitioners: an exploration of preparedness as a qualitative indicator of higher education performance, when a nation's leader is under siege: managing personal reputation and engaging in public diplomacy, lessons learned: communication studies in transition, secrets of public affairs, and clarifying skills and competencies in organizational decision making: perceptions of Finnish communication professionals.