GEOFF TUFF is Deloitte’s global and U.S. leader for sustainability work with energy, resources, and industrials clients. STEVEN GOLDBACH is Deloitte’s sustainability practice leader in the U.S. after serving nearly a decade as Deloitte’s Chief Strategy Officer. Together, Tuff and Goldbach are co-authors of the national bestsellers Detonate (2018) and Provoke (2021), and co-hosts of the monthly podcast Provocateurs: Profiles in Leadership. They have been nominated twice for Thinkers50 awards. TOM FISHBURNE is a marketing strategist and the creator of Marketoonist, a weekly cartoon series exploring the foibles of business since 2002.