Healthy Money

ALASTAIR CAMPBELL is an award winning Financial Services Executive and author. A pioneer of Financial Health-oriented design in banking, Alastair’s published and lectured on the topic for over 15 years across Europe and Asia. Alastair currently serves as Chief Commercial and Strategy Officer at 361-by-Finca – a fintech pioneering the use of digitally-configurable financial services in Microfinance and poverty eradication. In an international banking career spanning over 30 years, he has been a strategic advisor to numerous Financial Services companies across Europe and Asia. He’s also served in strategic leadership positions at a number of leading banks – including NatWest, HSBC, Standard Chartered Bank and Chinatrust. Today, he lives in Bath with Kathy and their two children.

• Preface xiIntroduction xvChapter 1 Nature of the Challenge 11.1 Three Mutually Reinforcing Transformations 11.2 Banking in the Post-Bank World 181.3 Case Studies – Digital-Only Exemplars 271.4 Overview of the Three Transformations 311.5 Putting it All Together 571.6 Appendix: Are You a “2030 Probable Winner”? 62Chapter 2 The Changing Landscape 672.1 Overview: Key Forces Reshaping the Sector 672.2 Modern Financial Lives: Four Archetypes to Consider 702.3 Waves of Digitization: The Era of Digital Engagement 822.4 Technology Trends: Impact of Artificial Intelligence, Digital Assets and New Devices 90Chapter 3 The Customer Transformation: From Balance Sheet-driven Products to Financial Health-driven Services and Support 953.1 Rethinking the Chief Customer Officer 963.2 Rethinking Financial Health 1043.3 Theme 1: Enable Day-to-Day Household Financial Management 1093.4 Theme 2: Empower Exchange 1243.5 Theme 3: Facilitate Customers’ Financial Networks 1323.6 Theme 4: Unblock Accumulation and Decumulation 1363.7 Theme 5: Put Customers in Control of their Money, Relationships and Data 1623.8 Rethinking Customer Digital Engagement 166Chapter 4 The Architecture Transformation: From Accounts-based Architecture to Customer’s Graphs, Events and Smart Contracts 1714.1 Prisoners of the Architecture 1724.2 Theme 1: Loose Coupling 1804.3 Theme 2: Customer Graphs and Event Histories 1834.4 Theme 3: Configurable Products 2004.5 Theme 4: Context-Specific Experiences 2024.6 Theme 5: Real-Time Settlement and Accounts 2044.7 Summary: The Healthy Money Architectural Layers 205Chapter 5 The Leadership Transformation From a Customer Inertia Mindset to a Customer Engagement and Renovation Mindset 2095.1 Drivers of Incumbency Inertia 2105.2 New Realities, New Mindsets 2135.3 Theme 1: Perpetually Reassert the Headroom of Unmet Customer Needs 2175.4 Theme 2: Ruthlessly Focus on the Multiplier Effects 2195.5 Theme 3: Synchronize the Short Term and the Long Term 2225.6 Theme 4: Reset the Language to Reflect the Economics of Technology 2245.7 Theme 5: Define Revolution Internally, and Evolution Externally 2265.8 Putting It All Together 228Acknowledgements 241About the Author 243Index 245