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Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools.Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.

• ForewordIntroductionChapter 1: Relationship Building with Educational ConsumersChapter 2: Strategic Marketing PlanningChapter 3: The Marketing Mix Introduced: Product, Price, PlaceChapter 4: The Marketing Mix: PromotionChapter 5: Social Media MarketingChapter 6: From Lesson Plans to Marketing Plans

In the current education climate, effective administrators need to understand, support, and implement marketing strategies to assure the success of their program. The authors have captured the power of educational marketing and have provided practical approaches to implement these practices. You’ll be encouraged to reflect and strengthen your leadership in new ways!