Hashtag

Elizabeth Losh is Associate Professor of English and American Studies at William and Mary, USA. She is the author of the multi-award-winning The War on Learning: Gaining Ground in the Digital University (2014). Her other publications include Virtualpolitik: An Electronic History of Government Media-Making in a Time of War, Scandal, Disaster, Miscommunication, and Mistakes (2009), Understanding Rhetoric, co-authored with Jonathan Alexander (2013; second edition 2017), and, as editor, MOOC and Their Afterlives: Experiments in Scale and Access in Higher Education, editor (2017).

• #HASHTAG#OCTOTHORPE#INVENTOR#PERSON#PLACE#SLOGAN#BRAND#ORIGIN#INTERSECTION#NOISE#CHATTER#FILE#METADATA#ACKNOWLEDGEMENTSNotesIndex

The hashtag is everywhere--but why and what does it do? In this small book, Liz Losh insightfully answers this question through historical research, case studies, and rhetorical analyses that explore the possibilities, dangers, and limitations of #CommunicateThis; #HijackThis; #DoesThisReallyMakeADifference. Brilliant and compellingly written, it takes on #controversies and helps us understand how gender, race, and labor matter.