From the reviews: "This handbook can be considered as an ultimate handbook of service research that one should read and have. ... this is an easy-to-read book that provides a rich set of both strong theoretical background and industry evidence of the relatively new and dynamically emerging approach of SSMED for studying service. ... the book is ideal to both new and mature researchers in the field of service research. ... a useful reading for researchers, academics, and professionals involved and interested in service research." (Marianna Sigala, Journal of Consumer Marketing, Vol. 28 (5), 2011)