Data & IT
Handbook of Research on Mobile Marketing Management
Key Pousttchi • Dietmar G Wiedemann
Inbunden
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.
- Format: Inbunden
- ISBN: 9781605660745
- Språk: Engelska
- Utgivningsdatum: 2009-11-30
- Förlag: Business Science Reference