Handbook of Organizational Rhetoric and Communication

Øyvind Ihlen, Dr.art., is Professor at the Department of Media and Communication at the University of Oslo. Ihlen has edited, written, and co-written 12 books, including The Handbook of Communication and Corporate Social Responsibility (Wiley Blackwell, 2011). Robert L. Heath, PhD, is Professor Emeritus at the School of Communication, University of Houston, USA, and has written and edited more than 20 books, handbooks, encyclopedias, research reports, and encyclopedia entries, plus more than 250 scholarly articles and chapters on public relations, issues management, rhetoric, corporate social responsibility, strategic stakeholder engagement, strategic communication, social movement activism, risk and crisis.

• List of Figures ixList of Tables and Boxes xiNotes on Contributors xiiiPreface xxiPart I Introduction 11. Introduction: Organizational Rhetoric 3Øyvind Ihlen and Robert L. HeathPart II Field Overviews: Foundations and Macro]Contexts 152. Organizational Communication and Organizational Rhetoric I: The Theme of Merger 17Charles Conrad and George Cheney3. Organizational Communication and Organizational Rhetoric II: The Theme of Division 33Charles Conrad and George Cheney4. Public Relations and Rhetoric: Conflict and Concurrence 51Robert L. Heath and Øyvind Ihlen5. Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? 67Simon Møberg Torp and Lars Pynt Andersen6. Rhetorical Analysis in Management and Organizational Research, 2007–2017 81Larry D. Browning and E. Johanna Hartelius7. A Theory of Organization as a Context For, and as Constituted by, Rhetoric 95John A.A. Sillince and Benjamin D. GolantPart III Concepts: Foundations Without Which Rhetoric Could Not Occur 1118. Identification: Connection and Division in Organizational Rhetoric and Communication 113Robert L. Heath, George Cheney, and Øyvind Ihlen9. Deploying the Topics 127Greg Leichty10. The Truth About Ideographs: Progress Toward Understanding and Critique 143Josh Boyd11. Myths that Work: Toward a Mythology of Organizations and Organizing 155Graham Sewell12. Stasis Theory: An Approach to Clarifying Issues and Developing Responses 169Charles Marsh13. Corporate Apologia: Organizational Rhetoric and Wrongdoing 185Keith M. Hearit14. Ethos and its Constitutive Role in Organizational Rhetoric 201James S. Baumlin and Peter L. Scisco15. The New Civic Persona: Organizational/Institutional Citizenship Reimagined 215Jill J. McMillan, Katy J. Harriger, Christy M. Buchanan, and Stephanie Gusler16. Rhetorical Figures: The Case of Advertising 229Bruce A. Huhmann17. Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric 245Damion Waymer18. Synecdoche: Another Ubiquitous and Everyday Trope 257Peter M. HamiltonPart IV Processes: Challenges and Strategies 26919. Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry’s Rope]A]Dope 271Ashli Q. Stokes20. Rhetorical Agency: What Enables and Restrains the Power of Speech? 287Elisabeth Hoff]Clausen21. Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative 301Scott Davidson22. Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric 315Michael L. Kent and Maureen Taylor23. Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches 329Ford Shanahan, Alison Vogelaar, and Peter Seele24. Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication 345Pete M. Smudde and Jeffrey L. Courtright25. Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory 359Jens E. Kjeldsen26. Conceptualizing Audience in the Communication Process 373Heidi Hatfield EdwardsPart V Areas: Contextual Applications and Challenges 38327. Strategic Issues Management: Organizations Operating in Rhetorical Arenas 385Robert L. Heath28. Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation 401Amy O'Connor and Øyvind Ihlen29. Organizational Rhetoric––Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication 417Michael J. Palenchar and Laura L. Lemon30. Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication 429W. Timothy Coombs31. Organizing for Advocacy: Activist Organizational Rhetoric 439Michael F. Smith and Denise P. FergusonPart VI Conclusions: From Origins, to Now, and Beyond 45332. Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric’s Revival 455George Cheney and Charles Conrad33. New Vistas in Organizational Rhetoric 471Rebecca J. Meisenbach34. Conclusions and Take Away Points 485Robert L. Heath and Øyvind IhlenName IndexSubject Index